Merit Street Media is a multi-platform media network launched in 2023, spearheaded by Dr. Phil McGraw, known for his long-standing television presence. The network is headquartered in Fort Worth, Texas, and operates through a fully distributed cable, satellite, and free-over-the-air broadcast system, reaching over 65 million U.S. television homes[1][2]. Its mission is to provide family-friendly entertainment and unbiased news coverage that respects viewers' intelligence, focusing on content that celebrates human accomplishments, family values, and tackles pressing social issues through a psychological and social lens rather than political rhetoric[1][4]. The network officially debuted on April 2, 2024, featuring original programming such as *Dr. Phil Primetime*, *Morning on Merit Street*, and *The News on Merit Street*, alongside acquired shows including over 300 episodes of Steve Harvey’s talk show. A notable strategic partnership was formed with Steve Harvey Global, making Steve Harvey a minority equity partner who also contributes new content[3]. Merit Street also secured a four-year media rights deal with Professional Bull Riders, LLC, broadcasting extensive rodeo programming that attracted millions of viewers[3]. Merit Street Media operates from a five-acre studio complex near Dallas/Fort Worth International Airport, serving as the production hub for its daily programming[2]. The network emphasizes interactivity, encouraging viewer participation in studio audiences and engagement with social issues like drug addiction, education concerns, and the influence of social media on families[4]. It offers free live streaming and on-demand access, making its content widely accessible without subscription fees[5]. Key achievements include rapid growth in audience reach, influential partnerships with prominent media figures, and a diverse programming slate that blends news, talk shows, and entertainment with a socially relevant focus. As of 2025, Merit Street Media stands as a promising new player in the media landscape, distinguished by its commitment to family-centric values and fact-based news presentation[1][2][3]